Design Thinking Workshop
Learn How to Think and Problem-Solve Like a Designer
Tuesday, July 24th
8:30 am – Registration
9:00 – 11:30 am Workshop and Q&A
Fueled Collective Downtown
401 400 S 4th St, 1411
Minneapolis, MN 55415
Since being introduced as a methodology over 15 years ago, Design Thinking has been gaining more of a foothold in Business and Marketing. Pioneered by IDEO, it is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.
The five steps of Empathy, Define, Ideate, Prototype, and Test are familiar to more creatively driven industries, but this approach is revolutionizing others from healthcare to hospitality. Industry giants like IBM and GE have adopted the practice as have top business schools like MIT’s Sloan School of Management. The Design Thinking process and its mindsets can be used to achieve true innovation in products, services or entire experiences.
Learn the five steps of Design Thinking in an immersive, hands-on workshop where you will take an idea from a theory to something you can actually share and test with your “customer.” Through the workshop, you’ll learn not only the method but also the mindsets necessary to bring this approach to problem solving into your daily work. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges, solving for desirability, viability, and feasibility.
Not only will you walk away from this workshop with an understanding of Design Thinking, you will also identify concrete action steps you can take back to your job on where Design Thinking might have an immediate impact.
i. Introduction: What is Design Thinking?
ii. Crash Course Introduction and Exercise – each of the five steps will be introduced and then practiced immediately.
iii. Empathy: Observe to learn about empathy and what people need.
iv. Define: Understand what was discovered.
v. Ideate: Go beyond the obvious.
vi. Prototype: Build prototypes to learn.
vii. Test: Build like you know everything. Test like you know nothing.
viii. Questions and Discussion.
This event is ideal for individuals or small teams who are tasked with coming up with new products, services or experiences. You don’t have to be a “designer” to benefit. In fact, this course is often the most beneficial in instilling creative confidence in people who don’t consider themselves creative.
Tim Letscher and Andrea McNett
Tim Letscher has more than 25 years of experience developing brands and innovative solutions for both small businesses and Fortune 500 clients. He excels in the innovation and execution strategy for programs that guide client interactions online and across the broader digital and physical experience. Client experience includes Securian, Ecolab, Buffalo Wild Wings, Be the Match, Subaru, HP, Land O’Lakes, Purina, Caribou Coffee, and USA Swimming. Tim has spoken at SXSW on the future of social media and human behavior and frequently publishes POVs on LinkedIn and Medium. He leads a group of Experience Strategists, Service Designers and UX Experts who provide steady guidance both on what to do now and how to prepare for the future.
Tim has held strategic leadership positions at numerous agencies and venture companies in the Twin Cities, Northern California and Chicago. His earlier career as a designer allows him to specialize in software design, brand identities, commercial website design and interactive marketing.
At Slalom he excels in finding simple solutions to complex challenges, and leverages an end-to-end understanding of the digital landscape from strategy to UX/design to technology/platforms to ensure a well-rounded solution driving value for both users and business alike.
Andrea McNett is a design strategist who specializes in building human-centered digital products and experiences. Andrea considers herself a design generalist and enjoys seeing projects evolve from discovery to delivery, focusing on balancing business viability, technical feasibility and user needs. She has worked in a variety of settings, ranging from start-ups to agencies to corporations.
Andrea’s extensive client experience includes companies such as Wells Fargo, Lund Boats, Buffalo Wild Wings, Optum, Carlson, UnitedHealthcare, Ameriprise, Cargill and RBC Wealth Management. She is also passionate about developing and engaging with the local design community, and frequently leads meet-ups and mentors students.
At Slalom, Andrea enjoys collaborating with cross-functional teams and leveraging qualitative and quantitative research. She approaches her work with a facilitator mindset and collaborates with every team member, stakeholder and user to come to the best solution for her clients.
Members = $59
Student Members = $59 (with a free membership)
Non-members = $99
Members = $99
Student Members = $99
Non-members = $149
Pre-registration closes on Friday 20th at midnight prior to the event at which point walk-in registration fees will apply for members, student members and nonmembers.
Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.
If you have registered, are unable to attend, and would like to give your co-worker your “ticket,” please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.