Linh Peters is the Senior Director of Loyalty Marketing and Strategy at Ulta Beauty. Linh will describe how the nation’s #1 specialty beauty retailer is helping their brand partners develop stronger, more loyal and profitable relationships with their customers by leveraging the data of
Donna Root, Creative Director 3M Brand Designs, used examples from her iconic work in corporate design for Intel and 3M to illustrate what it takes to get the job done in large company environments with extensive bureaucracies.
At Intel, Donna took the Intel chip brand from 4B to
By Gina Micek
In the first of MIMA’s semi-annual Career Development Series, our panelists will explore the burgeoning job opportunities in digital marketing. How does a modern job seeker make more informed decisions with all the choices that are available? There is no end of advice given to
Marc Jenson, Chief Innovation Officer, Space150
Marc concentrated his sessions in areas of technology innovation and future
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Why? Well, a couple reasons.
First, a better user experience. As of yesterday, we used two systems. If you ever noticed jumping to a different design when registering for an event, that’s why. By
By Bret Busse
MIMA is now offering two student scholarships to honor the legacies of Robin Carpenter and Jarrid Grams. I had the privilege of being close friends with Robin and Jarrid and am thrilled to see these scholarships come to life.
MIMA’s mission is to Inspire and Connect. These words
By Gina Micek
Jessica Hack, Brand Communication Manager at 3M, Brit Ryan, Art Director and Madeline Hasler, Account Executive at OLSON respectively, presented their case studies to a sold-out crowd at the popular MIMA Members-Only Coffee & Case Studies event held at Antenna in February.
Case Study 1: Jessica
According to Jef I. Richards, “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’” Compelling content and creative is only possible when it’s rooted in strategy and insight. This session will examine how Pinterest, through the platform’s interactive Workbench curriculum, works hand-in-hand with brands to
Everyone knows there’s digital ad fraud. Some may even understand it is pervasive. But do you need advanced technology to detect it in campaigns and stop it? Even though some would like you to believe that; the answer is NO. Dr. Augustine Fou, an independent ad fraud researcher,
In January’s meetup event Meghan McInerny, COO of Clockwork packed the MIMA event with so much information, she ran short on time to cover it all. One of the great things about being a member of MIMA is the quality of the events and the presenters who are