The New Media Ecology

Lee Rainie

Director, Pew Internet & American Life Project (Washington, D.C.)

www.pewinternet.org

Forget everything you know: the people formerly known as "the audience" have seized the stage. This new media ecology changes the way professional communicators must think about relating to multi-tasking, media-making, mashup-loving, file-downloading, YouTube-watching, MySpace-profiling actors. Our morning keynote speaker will talk about the latest research of the Pew Internet Project, including its market-segmentation typology based on Americans' use of the internet, cell phones, and other digital technology. He will also share valuable insights on the rise of Web 2.0 and the opportunities he sees in the immediate future of the internet.

Feel like overachieving? Preview these reports that Lee will discuss during his presentation:

• Home Broadband Adoption
• Teens, Privacy and Online Social Networks
• Riding the Waves of "Web 2.0"
• Bloggers: A Portrait of the Internet's New Storytellers

Unconventional Collaboration: Insights Gathered from Three Years of Collaboration at 37signals

Jason Fried

Founder, 37signals (Chicago, IL)

www.37signals.com

In keeping with this year's Summit theme is "Let's Talk," our afternoon keynote speaker will discuss the significant role our interpersonal relations with others can play in the success of our interactive marketing endeavors. By sharing personal insights about "red flags," team size, team location, and active vs. passive collaboration you'll gain a better understanding of the dramatic impact that paying attention to personal skills can have on how much you get done, what you get done, and how people feel about it when it's done.

Quantifying the Overall Value of the Web Channel

Jason Burby

Chief Analytics & Optimization Officer, ZAAZ (Seattle, WA)

www.zaaz.com

Want to get your leaders excited about web analytics – and help them see the opportunities your website data reveals? This session will teach you how to evaluate the monetary value of your overall web channel. That will give you something to talk about! You'll also learn how other organizations have changed the way they prioritize and make decisions about key initiatives. If your company determines online spending based on egos or seniority (and not based on what will help truly drive business) then this session offers a framework to help you begin changing the way your budgets are allocated.

Email as a Digital Dialogue Vehicle

Jeanniey Mullen

Email Experience Council Founder and Executive Director WW Email and Digital Dialogue, Ogilvy One - OgilvyOne WorldWide and Email Experience Council (New York, NY)

www.ogilvy.com - www.emailexperience.org

While mobile is grabbing a lot of attention these days, good old-fashioned email is still the workhorse of interactive marketing. Email has traditionally been thought of as a one-to-one messaging vehicle that dives straight into a customer's sphere of influence. In our web 2.0 world, however, email is more than a marketing message in your customer's inbox – it's the lifeline used to discuss your brand. With the onset of spam, viruses, mobile devices and social networking, email continues to maintain its reign as the most effective direct marketing vehicle there is. Let's talk about why.

Using Mobile Creatively to Generate Brand Impact

Dan Rosen

Head of AKQA Mobile (San Francisco, CA)

www.akqa.com

If you want to get a better understanding of the key growth areas for mobile in 2008, let's discuss the top five facts about the tool that is shaking things up in the interactive marketing world. Featuring case studies that set the standard for mobile marketing, including real-life examples from AKQA Mobile, attending this presentation will help you form a global snapshot of the market for mobile and learn more about its application.

Modern Video

Marc Jensen and Lori Yeager

Director of Technology and Vice President, space150 (Minneapolis, MN)

www.space150.com

Video is a powerful marketing tool that is undergoing a major revolution. This session explores two sides of the modern video equation. From the technology point-of view, we'll talk about the latest innovations for video online. And from a strategic perspective, we'll discuss how these technologies provide marketers new tools for achieving their business objectives. For anyone interested in leveraging the power of video online, this promises to be a lively conversation, ripe with lots of inspirational examples and real world applications.

Moving Your Online Strategy Beyond the Banner Ad

Dale Herigstad

Chief Creative Officer, Schematic (Los Angeles, CA)

www.schematic.com

As people have become comfortable consuming a wider array of digital technologies – we're talking mobile phones, game boxes and environmental displays – the delivery of IP content has moved beyond the browser to create an even greater opportunity to reach consumers. Find out how to harness the new powers of connectivity through the insertion of dynamic ads into the media experience; and discover ways to deliver your brand experience via a variety of digital channels. Prepare to take your online strategy beyond the banner ad and into the future of dynamic integration by attending this session.

Evolving your SEO efforts

Lance Loveday

Founder and CEO Closed Loop Marketing (Roseville, CA)

www.closed-loop-marketing.com

Are your search engine optimization efforts packing a powerful punch? Do you wish you could see more optimum results from your efforts? If you're looking to take your SEO work to the next level, this is the session for you. The discussion will focus on the importance of optimizing ALL of your content to raise the collective value from your search efforts. You'll walk away with tips to make the most of your efforts in universal search, image SEO, blog search and SEO, plus RSS optimization.

P.I.M.P. My Reports

Bret Busse

Lead Business Consultant and CIO, Evantage Consulting (Minneapolis, MN)

www.evantageconsulting.com

Wish you could use your web analytics data to truly convince others to make a change? Frustrated with your organization for making random marketing decisions that aren't based on all that rich web data you have? Tired of churning out boring-looking dashboards that nobody reads? If you answered yes, you need P.I.M.P My Reports! This session will discuss how you can transform ordinary web analytics data into engaging reports. Learn how to make your data easier to understand, more convincing, and how give marketers the information they need to make smart decisions.

Let's Talk Legal: Legal Issues Impacting Interactive Marketers

James P. Quinn

Shareholder, Larkin Hoffman Attorneys (Minneapolis, MN)

www.larkinhoffman.com

Are you in compliance with the top five legal issues that impact the online community? From content acquisition, to campaign management, to data privacy, we'll have a lively discussion of the legal topics online marketers face today, as well as the legal trends we may confront tomorrow. We'll cover the issues you need to be aware of, and the risk factors you and your partners should consider. So when you return to the office, you'll understand the legal risks affecting the role you play in interactive marketing and the ways you might be able to manage your exposure.

Interactive Marketing...What About Customers Who Don't Speak English?

Aki Ito

Director of International Operations, TOIN Corporation (Minneapolis, MN)

www.to-in.com

Is your company doing business in foreign markets? Is your company serving the growing number of Hispanic people living and working in the U.S.? How can you make sure your company is communicating with non-English speaking customers in the way they want? If creating a strong brand with an international audience matters to you, we should talk. This session will provide a high-level overview of the opportunities and challenges marketers face when engaging customers who have different cultural and linguistic perspectives, including how people interact with products and services differently in different cultures.

How to Create a Successful Widget E-Marketing Campaign

Robert Weber

CEO/Co-Founder, W3i (Sartell, MN)

www.w3i.com

Let's talk widgets: both social networking widgets and desktop widgets. During this session we'll discuss recent success stories that focus on how widgets are shaping the web 2.0 marketplace. This includes a conversation about Facebook's recently announced API, which allows marketers to leverage a more super-charged technology platform to launch their widget virally. By the end of this session you will have a basic understanding of what it takes to create a successful widget and the different tactics you can implement to get in on the widget craze without breaking the bank.

Advergaming: Architecting F-U-N Online

Bret Hummel

President & Creative Director, Ham in the Fridge (Minneapolis, MN)

www.haminthefridge.com

Ever received an interactive project assignment where your client asks you to tickle that little subjective spot that makes the audience say, "That was fun!!"? Whether you're developing games, microsites or rich interactive banners, learn proven methodologies and creative approaches one agency uses to keep both clients and audiences happy. This session will also probe common questions in branded entertainment like: "What if you finally get everything built and discover the end product really isn't that fun?" and "How can you measure success?"

Made in Minnesota Showcase

Hosted by Jennifer Zick

Vice President of Sales and Marketing, Reside, LLC (Minneapolis, MN)

www.reside.biz

Join us for a showcase and discussion of some of Minnesota's finest pieces of interactive work. This session will feature projects submitted by our members and launched during the 2007 calendar year – with a few special "classic" projects launched in years past, because they're so cool. Find out what it takes to do award winning work, the thought process teams go through and how they overcame the challenges they faced along the way. Learn from the best and find out how you can apply their knowledge to your next project.

Ten Trends Shaping the Digital World

Jim Lecinski

Managing Director, Central Region, Google (Chicago, IL)

www.google.com

Emerging technology in media is creating new, powerful ways to engage and inspire audiences. And more than simply offering branded entertainment to clients and prospective clients, these new technologies are allowing us to find innovative ways to deliver relevant advertising messages responsibly and effectively. "Ten Trends" will discuss the latest developments in the challenging, exciting and, if executed correctly, rewarding digital landscape.

Designing for the Rich Web Experience: Design Patterns & Principles

Bill W. Scott

Engineering Manager/Evangelist, Yahoo!, Inc. (Sunnyvale, CA)

www.yahoo.com

The widespread adoption of web technologies like Ajax and Flash allows us to create richer user experiences by more closely modeling the real flow of the website visitor. While designers have traditionally designed in "chunks," people searching the web for information have thought more in "flows." This presentation discusses each of these interaction styles, looks at why they work or don't work and explores a set of design principles that can inform the design of future products. The nuances of each of these principles will be explored with examples that illustrate good and bad choices.

Internet Marketing Toolbox

Moderated by Matt Wilson

Online Marketing Manager, North American Membership Group, Inc. (Minnetonka, MN)

www.northamericanmediagroup.com

Panelists:

Jeff Nordeen, Senior Marketing Consultant, Ciceron (Minneapolis, MN)
Ward Tongen, Senior Online Marketer, Medtronic (Minneapolis, MN)
Loran Gutt, Director of Customer Marketing, ShopNBC (Eden Prairie, MN)
Samantha Hensch, Digital Marketing Manager, Fingerhut (Eden Prairie, MN)

Leave the MIMA Summit with a bag full of Internet marketing tools to dazzle your bosses, amaze your colleagues and take your Internet marketing capabilities to the next level. Our panelists will provide a demo of the tools they depend on, share how they have put them to use and explain why they love them. But the discussion won't stop there. The last part of the session will be an open forum for you to throw your own "favorite things" into the toolbox mix. Come to learn. Come to share. You'll walk out smarter, we promise.